Building an Event team

Everyone is going crazy for craft beer .Whether you are a beer connoisseur or just developing your pallet for beer, craft beer is a growing trend and taking over taps across Canada! As an event planner, there are lots of ways to leverage the popularity of craft beers.

Here are a few tips and ideas on how to incorporate them into your events!

  • Craft Beer Bar – Feature a variety of craft beers with a menu of where they are from.
  • Craft Beer stations – Have a variety of craft beer stations around the room and pair them with enhancing culinary flavors.
  • Beer Tastings or Beer School – Number one rule is do more tasting than talking.
  • Cook with Beer – Learn how to incorporate beer into your recipes
  • Beer and Food Pairings – Thanks to the versatility of the ingredients used in beer it can be the perfect pairing to just about any dish.
  • Flight of Beer – Give your guests’ variety and a chance to sample multiple beers with a flight of beer.
  • Beer O’Clock – Feature a different craft beer from a different region on the hour at an event. Theme the music and food samplings with the region.
  • Learn to Brew – Get hands on and bring your group into a small brew-house to learn the techniques of craft beer and how beer is made.

Check out our segment of Event TV featuring the Indie Ale House to get some tips and ideas from a local craft brewery in Toronto.
https://www.youtube.com/watch?v=DoYOfZfV8qI&index=15&list=PLSqYjmlZk1v2zvf6Im7xx-jynqgx7uN6b

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